Main Takeaway: The Tata Avinya, Tata’s first dedicated electric SUV built on the ALFA EV platform, will launch in India in November 2025 with an expected ex-showroom price of ₹13–17 lakh. It offers a 60 kWh battery, up to 455 km range (MIDC), a 150 PS electric motor, fast charging capability, and a premium tech-rich cabin, positioning it as an affordable, feature-packed EV in the C-SUV segment.
Introduction
Tata Motors’ all-new Avinya, unveiled in concept form at Auto Expo 2023, arrives in India in November 2025 as the brand’s flagship electric SUV for the mass market. Priced competitively between ₹13 lakh and ₹17 lakh (ex-showroom), it targets buyers seeking a combination of range, performance, and technology in a stylish, urban-friendly package. With up to 455 km MIDC range and 150 PS output, the Avinya aims to democratize electric mobility in India’s rapidly growing EV SUV segment.
Launch Details and Market Positioning
Bookings for the Avinya will open in September 2025 through Tata’s EV-dedicated showrooms nationwide. Built on the modular ALFA EV architecture co-developed with Jaguar Land Rover, the Avinya directly competes with the MG ZS EV (₹18–21 lakh), Hyundai Kona Electric (₹18–24 lakh), and the upcoming Citroën e-C3 EV. Tata will leverage its extensive service network, in-house battery manufacturing, and affordable price point to capture urban and suburban EV buyers.
Expected Pricing and Variants
| Variant | Ex-Showroom Price (₹) | Battery & Range |
|---|---|---|
| Avinya 60 | 13–15 lakh | 60 kWh; 455 km MIDC |
| Avinya 60 Tech | 15–17 lakh | 60 kWh; 455 km MIDC + panoramic sunroof, ADAS |
Both variants share a single-motor, front-wheel-drive layout producing 150 PS (110 kW) and 310 Nm, mated to a single-speed reduction gearbox.
Technical Specifications
| Specification | Value |
|---|---|
| Battery Capacity | 60 kWh |
| Driving Range | 455 km MIDC |
| Motor Power | 150 PS (110 kW) |
| Torque | 310 Nm |
| 0–100 km/h | 8.9 s |
| Top Speed | 160 km/h |
| DC Fast Charging | 100 kW (10–80% in ~30 min) |
| AC Charging | 11 kW (full in ~6 h) |
| Platform | ALFA EV |
| Length × Width × Height | 4,300 × 1,830 × 1,590 mm |
| Wheelbase | 2,650 mm |
| Ground Clearance | 175 mm |
| Wheel Size | 17-inch alloys |
Multiple regenerative braking levels, selectable Eco/Sport modes, and thermal management ensure optimal performance and efficiency.
Exterior Design and Features
The Avinya features a sleek coupe-SUV silhouette with a sloping roofline, flush door handles, and a closed grille with an illuminated Tata emblem. Thin LED headlights integrate into the front fascia, while a light bar connects LED tail lamps at the rear. 17-inch aero wheels, body-coloured cladding, and roof rails enhance its crossover appeal. Available colours include Horizon Blue, Galaxy Grey, and Sunrise Orange.
Interior Features and Technology
Inside, the Avinya boasts a dual-screen setup: a 12.3-inch infotainment touchscreen with built-in navigation, wireless CarPlay/Android Auto, and OTA updates, plus a 10.25-inch digital driver display. Premium amenities include:
- Dual-zone automatic climate control
- Panoramic sunroof (Tech trim)
- Ventilated front seats with synthetic leather upholstery
- Ambient lighting with multiple themes
- Wireless charging pad and multiple USB-C ports
Advanced driver aids include ADAS Level-2 features: adaptive cruise control, lane-keep assist, automatic emergency braking, and blind-spot monitoring.
Competition Analysis
| Model | Price (₹) | Range | Key Differentiator |
|---|---|---|---|
| Tata Avinya | 13–17 lakh | 455 km MIDC | ALFA EV platform; value-packed |
| MG ZS EV | 18–21 lakh | 419 km WLTP | Spacious cabin; established sales |
| Hyundai Kona Electric | 18–24 lakh | 452 km WLTP | Proven reliability; longer range |
| Citroën e-C3 EV | 11–14 lakh | 320 km WLTP | Comfort-tuned ride; unique looks |
The Avinya stands out for its class-leading range, premium tech, and competitive pricing.
Expected Timeline and Availability
- Bookings Open: September 2025
- Launch: November 2025
- Deliveries: From December 2025
- Dealership Network: Tata EV outlets with dedicated charging zones and digital customer lounges.
Verdict
The Tata Avinya marks a significant step in expanding India’s affordable EV SUV portfolio. With an impressive range, advanced technology, and a strong value proposition, it is well-positioned to accelerate electric adoption among urban and suburban buyers. Backed by Tata’s robust after-sales network and battery-in-house capabilities, the Avinya is poised to become a segment leader in India’s burgeoning electric SUV market.
